Google Business Profile suspended? Here's how to get it back

It varies. Once a reinstatement request is submitted, Google typically takes 3–14 business days to review it. Some cases resolve faster, some take longer — particularly if Google comes back with follow-up questions or requests additional documentation. The most important factor is getting the request right the first time, which is why we diagnose and fix the underlying cause before submitting anything.

Yes - Google's reinstatement form is publicly available. The challenge is that a request submitted without first identifying and fixing the underlying cause will almost always be rejected. Repeated rejections make subsequent attempts harder and can extend the suspension significantly. If you're confident you know what caused the suspension and have fixed it, DIY reinstatement is worth trying. If you're not sure, it's worth getting it done properly the first time.

Long-standing suspensions are still fixable in most cases. The length of the suspension doesn't affect the reinstatement process - what matters is the reason for the suspension and whether it's been addressed. We've seen tradies successfully reinstate listings that had been suspended for over a year.

In most soft suspension cases your reviews are preserved and become visible again once the listing is reinstated. Hard suspensions where the listing was fully removed are more complex - in some cases reviews can be recovered, in others they cannot. We'll give you an honest assessment of the likely outcome based on your specific situation before you commit to the reinstatement service.

Typically business registration documents, proof of your trading address (utility bill, lease agreement or rates notice), photos of your premises or work vehicle with signage visible, and any licences relevant to your trade. The exact documentation depends on the suspension type and cause — we'll tell you exactly what to gather once we've diagnosed the issue.

No - and anyone who does is misleading you. Google makes the final decision on all reinstatements. What we can guarantee is that your request will be prepared correctly, submitted with the right documentation, and followed up professionally. Our process gives you the strongest possible chance of reinstatement - but we won't promise an outcome that isn't ours to control.

Yes. We work with electricians, plumbers, HVAC technicians, builders, landscapers and other service businesses across Melbourne's eastern suburbs. We handle GBP suspensions remotely so your location within Melbourne doesn't affect what we can do for you.

A suspended listing has been actively removed by Google and shows as 'suspended' in your GBP dashboard - or has disappeared entirely. An unverified listing simply hasn't completed the verification process and shows as 'pending verification.' If you're not sure which applies to you, our verification help page covers both scenarios and will help you identify what's happening.